The more company gets customers, the faster it can scale. The modern business environment persuades businesses to fight for the same customers, whose demands are rapidly growing. They want service to be fast, an approach to be personal, and an unhindered solution to solve their problems. Optimization of internal business processes, database segmentation, logistics, communication with customers, accounting, and control over the execution of orders — these routine tasks must be solved daily. To scale faster by automating repetitive tasks, capturing customer data, and delivering personalized experiences, the company should consider implementing an integrated customer relationship management (CRM) system.
It’s essential to choose the right CRM suitable to your industry needs, size, and capacity of your business. And when it comes to talking about CRM software, there is one name that will always come forward, and that is Salesforce.
Salesforce CRM: What about all these Clouds?
Salesforce is a cloud-based customer relationship management solution (CRM) to help businesses manage sales, marketing, customer support, and other business activities saving costs, and managers’ time and building stronger customer relationships. Initially, Salesforce focused on small and medium-sized businesses to help sales and marketing but then gained great popularity among large companies. Among its clients are Google, Dell, Toyota, Cisco, Hitachi, etc.
The platform operates according to the SaaS model and is purchased using a subscription system. Salesforce offers a wide range of products and services beyond CRM, catering to different business needs. These include Salesforce Sales Cloud – the solution where company employees record all interactions with their customers, and you get complete information about customers in one place; Service Cloud to operate call centers and other customer support channels, automatically assigning agents who will respond to customers and close their cases; Marketing Cloud to streamline marketing activities, and more products, giving you a comprehensive ecosystem to manage your customer interactions. Today, the cost of a package for one user starts from $25 per month. There are special offers for non-profit organizations, startups, and small businesses.
What makes Salesforce unique
The world's most renowned customer relationship management tool has about 20% to 25% market share, making it the ideal solution for millions of businesses worldwide. The sheer number of third-party integrations, add-ons, and robust features bundled with Salesforce shows that it's one of the most unsurpassed solutions on the market. In addition, Salesforce is an incredibly easy-to-use platform thanks to a powerful, fast, and easy-to-configure user interface. Even though there are many alternatives, only a few of them offer the same comprehensive functionality as in Salesforce.
Statistics to Prove it
We collected some numbers to show you why Salesforce has become a popular choice for businesses seeking a comprehensive CRM solution:
💥Salesforce is the leading CRM provider globally, with a significant market share. According to IDC, Salesforce held a 23% market share in the global CRM market in 2022.
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💥Salesforce serves a diverse range of customers, including small businesses, mid-sized companies, and large enterprises, and has over 150,000 customers worldwide.
💥Salesforce has consistently shown strong financial performance. In the fiscal year 2022, Salesforce reported total revenue of $26.5 billion, representing a 24% year-over-year growth.
But why is Salesforce the best CRM?
We at Routine Automation ensure that Salesforce is the best CRM solution to let your business reduce costs and increase revenue from a long-term perspective. And in this article, the RA team highlights the top 7 reasons why choose Salesforce. So, let’s start!
🚀The Reason №1: Easy to customize based on your business needs
Searching for a custom CRM tailored to your unique needs?
The platform provides a highly customizable solution that allows you to tailor CRM to your specific requirements and is renowned for its flexibility, offering users a wide range of customizable features and functionalities. The key aspect of Salesforce’s flexibility is its extensive customization options. It means that you can easily configure and personalize various elements of the platform — data fields, page layouts, workflows, and reports — and thus adapt Salesforce to match unique terminology, business processes, and your industry-specific requirements.
