Beschrijving
The company was established in 2019 and is an international company headquartered in the centre of the Netherlands. It is specialised in the sales, development and marketing of branded specialty fertilisers and bio-solutions for turf, horticulture and agricultural crops. The company currently is active in Europe (mostly Netherlands, Belgium, Germany and Spain) and China and plans to expand to other geographical areas.
- Through its own R&D and in partnerships with external R&D platforms, X continuously expands its product portfolio mainly with new bio-solutions
- The products of X support the rapid shift to sustainable and environmentally friendly cultivation methods, such as using specialty fertilisers, bio-solutions and water-saving products.
- Founders and management of the company have all been working during their careers in the (global) fertilizer and seeds sector and are regarded in the market as seasoned sector specialists
Activities
The company is specialized in the development, sales, and marketing of branded specialty bio-solutions, specialty fertilizers and ancillary products for the turf, horticulture, and agriculture crops. The business model and vision enable to create solutions that are of high quality, with minimum environmental and health impact and which are affordable for the end user. They are committed to continuously reduce the impact of their operations in support of global sustainability efforts while meeting their customers’ needs.
Product categories
- Specialty fertilisers; Mineral or organic fertilisers with an advanced functionality, such as water-soluble fertilisers and controlled release fertilisers that gradually release the nutrients. Specialty fertilizers are used to increase the efficiency ( less waste and pollution into nature) and effectiveness of plant nutrition
- Bis- solutions; Mainly bio-stimulants or combinations of bio-stimulants with at least one of the following technologies: wetting agents, mineral nutrients, organic components or biopesticides. Bio-stimulants specifically help to improve the growth of a plant and/or help the plant to stay more healthy, use less water and/or produce more seeds, fruits etc.
Market
The company currently is active in Europe (mostly Netherlands, Belgium, Germany and Spain) and China and plans to expand to other geographical areas.Through its own R&D and in partnerships with external R&D platforms, X continuously expands its product portfolio mainly with new bio-solutions. The products of X support the rapid shift to sustainable and environmentally friendly cultivation methods, such as using specialty fertilisers, bio-solutions and water-saving products.
Founders and management of the company have all been working during their careers in the (global) fertilizer and seeds sector and are regarded in the market as seasoned sector specialists
The market for conventional fertilisers is not relevant for X. In 2020 X’s total addressable market had an estimated value of more than USD 48bn. The USD 48bn relates to specialty fertilisers and bio-solutions and does not include other products like wood fibre and wetting agents. Specialty fertilisers and bio-solutions are mainly applied to higher value crops such as fruits, vegetables, ornamentals and in turf.
The companies R&D activities have already led to a compelling range of proprietary products and will further underpin its strong growth for the next years
Customers
The company currently sells to more than 20 national and regional distributors and retailers
- Expanding relationships with new customers is going fast
- Network, reputation ,quality products at the right price, flexibility are key factors to build relationships
The growth plan consists of the following high-level growth pillars:Continue to develop sales in existing and new geographies. Develop the product portfolio with an increasing share of bio-solutions. Further expand its R&D activities and through partnerships with suppliers, other R&D platforms and customers. Continue to develop marketing and sales channels to further penetrate the markets and build the global identity and brand.
Distinctiveness
- Expanding relationships with new customers is going fast
- Network, reputation ,quality products at the right price, flexibility are key factors to build relationships
With the help of the extensive network of its management, X established supplier relationships with both large corporations as well as smaller sized specialists
X developed three colour brands across its products categories, focused on different end =markets
- The brand is recognised by the market leading to recurring orders of customers
X is trade-marketing its key brands
focus on expanding its own R&D to develop more unique products to continuously improveand expand its product range to better serve the needs of its customers
Other information
- The company seeks an investment of EUR 1.0m, primarily to finance its base growth plan. The allocation of the funds are planned as follows:
- 300k€ financing working capital until the end of 2025
- 200k€ for additional growth initiatives in Europe
- Repay 225k€ 10% interest-bearing bridge loan
- 275k€ headroom for unexpected market risks and new opportunities and/or for potential delays of planned transfers of cash from China in the ‘24 and ‘25 timeframe.
The company seeks an investor who is equally excited about this space and the company journey and is willing to invest as well in future selective add-on acquisitions
